thinking that moves your business forward

Every week, there’s a new tool, a new framework, or a new trend we’re told we must adopt to prepare for the future. It may be a new CRM, new AI workflows, new productivity stacks, new “operating systems for business”.

4 min

An Edelman/Bloomberg forum brought together C-Suite leaders to discuss what’s having the biggest impact on reputation right now. The consensus is that “trust and credibility have usurped image and perception as the key drivers of reputation”.

6 min

Most business owners don’t lie awake thinking about marketing. They think about growth e.g. new clients, stronger revenue, a pipeline that doesn’t rely entirely on referrals and relationships built over years.

5 min

Businesses all say they need ‘leads’, and, for the most part, expect results immediately. So what do they do? They turn to the plethora of outbound tools.

5 min