AI Consultancy & Training
"Real View helped take our report reach far beyond our existing audience and drive conversations within the industry"
more likely to see increased sales leads when a brand is active on social media.
Consumers are twice as likely to buy from someone who shows personal valuesonline.
of customers need to trust a brand before buying.
The benchmark report had strong industry value, but needed a clearer campaign strategy to maximise visibility and qualified downloads. Alongside promoting the report itself, a consistent marketing system across founder content, company visibility, PR, nurture campaigns & sales enablement was needed to engage both warm and cold audiences more effectively.
Pre-launch, the campaign strategy was developed closely alongside the internal marketing team, setting KPIs aligned to wider sales objectives while supporting the development of the report itself. Launch activity focused on email nurture sequencing, PR outreach, journalist communications & partner-led promotion with Friday Solved and The WOW Company, helping secure features across The Independent and BIMA. Post-launch, webinars, founder-led content and sales enablement materials helped extend the lifespan of the report while continuing engagement across both existing relationships and new audiences.
Within weeks of launch, The Spark Report generated 303 qualified downloads across Creative, Consultancy and Technology sectors. The campaign attracted engagement from organisations including WPP, Accenture Song, BBC, Havas & Forrester, while nurture campaigns and ongoing content significantly outperformed industry benchmarks. Beyond downloads, the report strengthened Spark.AI’s positioning and created valuable material for future sales conversations, events & partnerships.
✦ Benchmark report strategy, positioning & campaign planning
✦ Segmented email nurture sequencing, newsletters & lead magnet campaigns tailored to different audience types
✦ PR outreach, press release writing & journalist communications
✦ Webinar support, LinkedIn campaign assets & sales enablement materials
✦ A joined-up marketing system aligned to wider sales objectives
✦ Stronger visibility across both existing relationships & new audiences
✦ A high-performing benchmark report campaign with long-term value beyond launch
✦ Scalable nurture, PR & content systems supporting ongoing engagement
"Real View helped take our report reach far beyond our existing audience and drive conversations within the industry"
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