Political SaaS
“Launching in such a niche space comes with very specific challenges, but Real View understood our vision immediately and executed the launch with creativity and genuine strategic support.”
more likely to see increased sales leads when a brand is active on social media.
Consumers are twice as likely to buy from someone who shows personal valuesonline.
of customers need to trust a brand before buying.
As a newly launched AI-powered CRM platform built for Members of Parliament (MP) and parliamentary teams, the challenge was building trust and visibility from the ground up within a highly niche audience. Alongside driving early sign-ups, the brand needed a complete identity (logo & brand colours) and a joined-up launch strategy across digital channels, founder visibility, events & sales collateral.
Pre-launch, the foundations of the brand were built, including visual identity development, website setup, sales collateral (brochure & postcards), brand film production, and launching channels across LinkedIn and YouTube. Visibility and communications were then built around the launch through founder and company content, press coverage in The House magazine, and two intimate events with the ICP, parliamentary staffers and MPs, designed to introduce the platform directly.
Within three months, the launch strategy helped establish early visibility for the platform across a highly niche parliamentary audience. Digital visibility strategies generated over 300 unique visitors to the website, a 300% increase in followers across the founder’s page and 10,000 LinkedIn impressions. Direct engagement at events with 25+ MPs and parliamentary staffers helped build early awareness and credibility around the platform.
✦ Brand identity development & website, youtube and linkedin setup
✦ Sales collateral (brochures, postcards, brand film production)
✦ Intimate launch events & press coverage in The House magazine
✦ A fully developed brand presence built from the ground up
✦ Early traction within a highly targeted parliamentary audience
✦ Stronger founder visibility and launch credibility across key channels
✦ A scalable communications system supporting future growth & sign-ups
“Launching in such a niche space comes with very specific challenges, but Real View understood our vision immediately and executed the launch with creativity and genuine strategic support.”
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