Luxury Property Development
"I was suddenly having conversations with exactly the kind of people I wanted to reach. I had no idea how many potential clients & opportunities I’d been missing just by not showing up online properly.”
more likely to see increased sales leads when a brand is active on social media.
Consumers are twice as likely to buy from someone who shows personal valuesonline.
of customers need to trust a brand before buying.
Despite years of industry trust and recognition, Laurence lacked the online visibility expected of a market leader. With no strategic LinkedIn presence, his expertise wasn’t reaching new audiences or reinforcing the credibility he had already built offline. Potential opportunities were being missed before conversations even started.
A LinkedIn growth strategy designed to convert industry expertise into commercial conversations. Using LinkedIn Sales Navigator, daily connection campaigns targeted Ideal Client Profiles (ICP), while weekly posts and video-led content positioned Laurence as a recognised industry voice. Bi-weekly prospect reviews and monthly analytics tracking ensured activity stayed tied to conversations and pipeline growth.
Within months, Laurence’s LinkedIn presence went from being virtually invisible to generating 100+ conversations with high-value Ideal Client Profile (ICP) leads. Weekly thought-leadership content & targeted outreach reinforced the trust he already built offline, positioning him as a recognised voice within bespoke developments, turning visibility into genuine commercial opportunities.
✦ LinkedIn Sales Navigator setup & ICP prospect targeting
✦ Weekly thought-leadership static posts & video-led content strategy
✦ Founder-led outbound connection campaigns & prospect reviews
✦ LinkedIn analytics tracking, optimisation & monthly reporting
✦ LinkedIn growth engine built around trust & lead generation
✦ Consistent conversations with architects, developers, investors & ICP leads
✦ A trusted founder voice within bespoke developments
✦ Clear pipeline momentum backed by trackable analytics & outreach data
"I was suddenly having conversations with exactly the kind of people I wanted to reach. I had no idea how many potential clients & opportunities I’d been missing just by not showing up online properly.”
Whether you are ready to start or just working out where to begin, a short conversation is usually enough to work out whether we are the right fit for each other!
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