Conversion Rate Optimisation (CRO) Consultancy
“Real View understood how to harness our (founders) different personalities into a visibility strategy that felt natural to each of us.”
more likely to see increased sales leads when a brand is active on social media.
Consumers are twice as likely to buy from someone who shows personal valuesonline.
of customers need to trust a brand before buying.
After 15 years in the CRO space, Browser to Buyer had built a strong reputation and wealth of expertise, but their marketing activity lacked consistency and visibility. Valuable insights, client results, and industry knowledge weren’t being translated into regular content, founder positioning, or wider audience engagement. The challenge was creating a joined-up marketing strategy that could communicate their expertise more consistently while supporting awareness, trust & sales conversations across the business.
A personalised marketing strategy was built around the different communication styles and audiences of both co-founders. Dave’s content focused on direct, personable visibility which involved developing video content. Julia’s content centred around thought leadership and partnerships, which included articles designed to communicate her technical expertise. Company visibility expanded through LinkedIn, YouTube and website blogs were also created to communicate Browser to Buyer’s expertise more consistently.
Within six months, Browser to Buyer went from inactive marketing to a consistent and visible presence that generated greater trust amongst its ICPs. Tailored founder positioning across YouTube, LinkedIn and website content helped translate their expertise into stronger conversations with prospects and industry partners, while creating a clearer connection between visibility, lead generation & sales opportunities.
✦ Personalised founder-led LinkedIn content strategies
✦ Website blogs, thought leadership articles & YouTube distribution
✦ Company LinkedIn management & quarterly business reviews
✦ Sales-aligned audience targeting, engagement tracking & ongoing optimisation
✦ Two distinct founder brands tailored to different ICP audiences and relationship pathways
✦ Consistent founder visibility across LinkedIn, YouTube & website channels after years of inactive marketing
✦ A scalable content system translating CRO expertise into ongoing industry conversations
✦ Stronger engagement from ecommerce brands, SaaS companies & strategic partners connected to sales opportunities
“Real View understood how to harness our (founders) different personalities into a visibility strategy that felt natural to each of us.”
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