ESG Consultancy
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“I can highly recommend them for their in-depth understanding of the space and for the creative solutions they bring.”
more likely to see increased sales leads when a brand is active on social media.
Consumers are twice as likely to buy from someone who shows personal valuesonline.
of customers need to trust a brand before buying.
Antaia (formerly known as ESG360°) had already built strong ESG expertise as a consultancy business, but the launch of their sustainability reporting SaaS platform marked a move into a completely new space. The challenge was building visibility around the new product, repositioning the brand for enterprise audiences, and generating enough momentum to attract the right companies to test the platform.
Pre-launch, audience and performance audits shaped campaigns across organic content, website thought leadership & paid media to build early visibility around the platform. Launch activity centred around partnership-led events with the London Stock Exchange and ARKK, supported by launch communications and a dedicated brand video introducing Antaia’s new direction. Post-launch, campaigns focused more heavily on ICP accounts already engaging with the platform, working closely with the sales team to drive meaningful Antaia test sign-ups.
Within five months, Antaia generated 65,500 organic impressions, a 933% increase from the previous period, while targeted paid campaigns added a further 46,000 impressions ahead of the launch. Partnership campaigns, webinars, launch content & brand-led video helped reposition the business from consultancy to SaaS platform, generating 20 targeted enterprise test sign-ups from companies already engaged with the brand.
✦ Paid campaigns & enterprise audience targeting
✦ Website thought leadership & launch content
✦ Webinar, event & partnership communications
✦ Brand film production & Antaia launch support
✦ A stronger sustainability reporting SaaS presence ahead of launch
✦ A multi-channel visibility system connected to test sign-up momentum
✦ Consistent visibility amongst CFOs, ESG leaders & compliance professionals
✦ Clearer communication of complex ESG expertise across key audience touchpoints
“I can highly recommend them for their in-depth understanding of the space and for the creative solutions they bring.”
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